The 90-Day Identity Shift Journal

Why do some people make change look effortless?

It’s not willpower. It’s not discipline. And it’s definitely not because they are "better" than you.

The secret is Identity.

Most of us try to change our outcomes ("I want to lose weight") by forcing new behaviours ("I will run every day"), while our identity stays exactly the same ("I am not a runner"). This creates a psychological tug-of-war that drains your energy and eventually snaps you back to your old habits.

Lasting change happens when you stop trying to do something different, and start becoming someone different.

Based on the groundbreaking research of BJ Fogg (Tiny Habits) and James Clear (Atomic Habits), this journal is a practical system to help you build lasting change without relying on willpower.

What is The 90-Day Identity Shift Journal?

This is not a blank notebook. It is a 23-page guided system that walks you through a 12-week transformation process. It helps you design a "Tiny Habit" – a behaviour so small you can do it on your worst day – and use it to cast daily "votes" for your new identity.

INSIDE THE JOURNAL:

• The Identity Audit: A step-by-step worksheet to move from "who you are" to "who you want to be."
• The Tiny Habit Designer: Use BJ Fogg’s formula to design a habit that requires zero motivation to complete.
• The 90-Day Tracker: A structured, week-by-week logging system to track your "votes" and visualise your momentum.
• The "Imperfect" Protocol: A troubleshooting guide for when life gets messy (because it will), teaching you how to fail without stopping.
• Reflection Checkpoints: Guided prompts at Day 30, 60, and 90 to help you recognise the shift in your self-belief.

This is for you if:

• You’ve started habits a dozen times only to quit when life gets busy.
• You feel like you’re constantly fighting against your own nature.
• You want a science-backed way to change that feels easier, not harder.

Stop relying on willpower. Start building evidence.